Creating a sustainable direct response messaging cadence that works
Enticing an actionable response from a prospective customer is a hotly discussed topic. In this session, we’ll address common mistakes and walk through a step-by-step model that’s proven and sustainable as direct response messaging strategy.
- How email can be effective for opening a conversation
- When to send and when not to send an email
- Sales emails vs Marketing emails – which is right?
Liz Murnin, Director of Business Development at New Honor Society speaks about her experiences of trial and error over the years before landing on a direct response messaging cadence that works. Liz will share examples and the recent wins that she has experienced directly attributed to this proactive outreach strategy.