Trial, Error, and the Success with Email Cadences

Virtual Access

3:00 pm - 4:00 pm

New Business Strategy

Creating a sustainable direct response messaging cadence that works

Enticing an actionable response from a prospective customer is a hotly discussed topic. In this session, we’ll address common mistakes and walk through a step-by-step model that’s proven and sustainable as direct response messaging strategy.

  • How email can be effective for opening a conversation
  • When to send and when not to send an email
  • Sales emails vs Marketing emails – which is right?

Liz Murnin, Director of Business Development at New Honor Society speaks about her experiences of trial and error over the years before landing on a direct response messaging cadence that works. Liz will share examples and the recent wins that she has experienced directly attributed to this proactive outreach strategy.

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